Numbers are frequently referenced. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour helps explain why some deployments succeed. Digital signage works best when it aligns with how people behave. Why numbers alone are not enough https://andrewoperationsnotes.bloggactivo.com/38736157/understanding-how-people-respond-to-digital-displays