A report by Gulf Business in 2023 revealed that the modest fashion market in the Middle East has grown to over fifty billion dollars. One of the standout trends in this growth is the rising popularity of Bisht abayas, which are seeing a 30% year-on-year increase in sales. This surge is driven largely by younger consumers who seek a balance between tradition and contemporary style. Moi... https://moistreet.com/blogs/news/bisht-abaya-unveiled-a-royal-touch-to-modest-fashion-in-the-uae