Environmentalists point out that plastic water bottles are made of absolutely recyclable PET plastics, which photodegrade — meaning they break down into more compact fragments after a while. Those fragments then take in toxins that pollute waterways, contaminate soil and sicken animals. Diageo is trialing the 70cl Johnnie Walker bottle https://medium.com/@GabletopPak/water-in-carton-gable-top-paks-sustainable-revolution-unveiled-c8f34fd7b89a