In his reserve The Robot's Rebellion, Keith Stanovich takes advantage of the memes and memeplex concepts to explain a plan of cognitive reform that he refers to for a "rebellion". Particularly, Stanovich argues that using memes as a descriptor for cultural units is useful because it serves to emphasise transmission https://faktenfinderweb.de/die-zukunft-der-memecoins-was-gibt-es-neues-im-jahr-2024/