The idea "USP" is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. The subsequent query had to do with what to do with the "C"s, "D"s, and "E"s. When you stop to think about it, the GM business design was created for mass manufacturing. https://motionlossrecoveryfoundation.org/how-to-make-your-company-develop/